Chico's Style My Way — Creative Breed

Chico's: Style My way

For their Fall 2017 Campaign “Style My Way,” national clothing brand Chico’s wanted to connect in an emotional, relatable way with their customers. They relied on Cheryl Houser's documentary filmmaking chops to capture genuine uplifting moments with real women.  Creative Breed produced all of the spots, from conception through delivery.

 

The two :30 second spots, one :15 second spot and longer piece take viewers on an inspirational, relatable emotional journey with real women, revealing how they feel beautiful as they age and their bodies shift. Cheryl worked closely with Chico’s creative director to convey the brand’s values through these women and also to capture Chico’s brand aesthetic on film.

 

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Longer Spot

 

September :15 Second

September :30 Second

 
 

TESTIMONIAL

“Cheryl and her team at Creative Breed are one of a kind. They delivered our fall video campaign on time, on budget, and with dazzling creative. Cheryl is truly passionate about what she does and the projects she accepts. It is rare to work with an outside partner who is as invested in a campaign as you are. The entire team is collaborative, communicative, and creative in every way, going above and beyond to deliver exactly what is needed.”
— Michelle Lerner, Director of Social Marketing and Public Relations, Chico's
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