Food & Wine: Mad Genius Tips — Creative Breed

FOOD & WINE: MAD GENIUS TIPS

Creative Breed created and produced and Cheryl Miller Houser directed this hit web series for Food & Wine that has become a lucrative intellectual property for the magazine. We made 104 videos over 4 seasons and were nominated for a James Beard Award.

In these fun and funny videos, host Justin Chapple reveals wonderfully oddball cooking tips and kitchen hacks. The video series spawned a book of the same title and Justin appears regularly on The Today Show to demonstrate Mad Genius Tips.

Over 40 Million Views

Increased Food & Wine's Video Traffic 300%

4 SEASONS / 104 EPISODES

nominated for a james beard award

some of our favorites:

4 seasons of mad genius tips:

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TESTIMONIAL

“From conception through delivery, Creative Breed is brilliant at creating a narrative arc, emotion and drama to captivate and entertain viewers. They were the perfect partner to create Food & Wine’s video series Mad Genius Tips. The series is hugely popular, won awards and even spawned a book. I look forward to working with them again!”

— Dana Cowin, Former Editor-In-Chief, Food & Wine Magazine, Host of Speaking Broadly podcast

Awards

WorkChefs In Conversation — Work
Chefs In Conversation

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Curious World